I would add that in addition to being “cool,” the American diet is often quick. Nonna isn’t cooking all day in the kitchen anymore–women go to work and often don’t have time to cook lavish meals. Having said that, none of my Italian friends have poor diets or are overweight. The dietary situation in Italy has become just like the States, where some people are very mindful of what they eat and others aren’t. Here in London fast food is not cheap–nor is anything else! I miss Park Slope’s Food Coop.